安利一本书-LoserThink
最近在阅读一本思维相关的书籍，叫做LoserThink. 这本书的作者是Scott Adams；之前在YouTube上偶然看到他的节目Real Coffee with Scott Adams，在那一期节目中他在谈论Donald Trump。他不是在用那些陈词滥调对Donald Trump进行批判，而是在节目中分析了Trump的谈判辩论技巧，感觉角度很新颖。这让我对他挺感兴趣的，就google了一下他，才发现他是一个著名的漫画家，他的作品“呆波特Dilbert”非常著名。在这套漫画中，呆波特是上班族的典型代表，很多人都能从他的故事中找到自己上班生活的影子，这也说明了Scott对于生活观察的深厚功力。而我最近在看的这本书籍LoserThink中，他着重分析了loser也就是失败者的一些思维定式。
他认为每个学科都有最佳思维方式。心理学家、工程师、科学家、企业家、史学家和艺术家等都有一些独特的看待世界的思维模式，如果我们不了解这些领域的思维模式，就很可能在分析问题解决问题时有思维误区。所以就连最聪明、受过最多教育的人，都有可能陷入失败者思维。
The best way to get the sort of attention that drives viewership and profits today is with provocative fake news, which in my way of thinking includes not only factual inaccuracies but also biased coverage and emotion-based presentations.
Bias usually reveals itself with something I call opinion stacking. That involves news programming that involves panels of pundits who hold the same biased opinions, joined by only one relatively unpersuasive pundit for the other side.
The technological change that broke the news business was our ability to measure audience reaction to every headline and every variation of every story.
Once you can reliably measure the income potential of different approaches to the news, the people who manage the news have to do what works best for profitability or else they are abandoning their responsibilities to shareholders. On top of that, executive compensation is determined by profit performance. From the moment technology allowed us to know which kinds of content influenced viewership the most, the old business model of the news industry was dead media walking. From that point through today, the business model of the press changed from presenting information to manipulating brains.
归纳起来，他认为有两个要素共同起作用导致了现在的新闻不可信这个现象。第一因为它是一个产业，产业的目标就是盈利，各个管理层会为了给股东提供最高的利润，而想尽办法提高读者量。第二就是现在的科技让新闻行业的人有能力测量哪种故事内容最能吸引观众眼球，带来更大的传播，提升读者销量。他们会根据自己对读者群体的偏好分析，对一个故事的报道进行加工，使用各种煽情的元素来激起读者的情绪，从而提升销量。然而这样的报道要么扭曲事实，要么只是提供片面的信息，不客观不可信。
这篇文章就分享到这里，下一篇文章继续和大家一起欣赏这本书中的精彩内容。
